Geared toward alumni of small, eclectic, private liberal arts college. Generated art direction/concept for homecoming materials, designed to coordinate with college branding. Adapted design for a wide variety of formats and created print-ready files for large outdoor banners, printed programs, schedules, postcard reminders, magnets, direct mail pieces with variable data, emails, and web graphics. Secured printing estimates. Worked closely with printer for production of all materials.